Being the largest social platform for mobile gaming, Omlet presents numerous collaboration opportunities with mobile game developers. Given that many collaborations involve international partners, we created the Brand Guild handbook in 2020 to streamline communication and reduce turnaround time.

The guidelines encompass not only fundamental elements like brand logos and color schemes but also extend to various functional pages. These include user profiles, live streamer page settings, game mission eggs, in-stream advertisements, and more.

Goal: Enhance communication efficiency between the Marketing team and external vendors.

Team : 2 designers, 1 marketing team member

Role : lead, organize and produce